Nonprofit Organizations: Cultivate Donors, Solidify Relationships and Maximize Gifts

Uniquely powerful fundraising tools for colleges, universities, private schools, museums, churches and other nonprofit organizations

When it comes to planned and major gift fundraising, nothing makes your case for charitable giving as impressively as a book on estate planning strategies. When branded with your organization's logo and contact information, our award-winning line of books helps prospective donors understand the role of philanthropy for institutions like yours in the context of their personal estate planning goals.

Here are examples of how other institutions are using our customized estate planning books:

  • As a gift to current or prospective donors when meeting with them
  • As a gift or bonus in fundraising campaigns
  • Sent to key prospects, board members and campaign committee members
  • Sent them to existing donors as a holiday gift
  • Including books with other prospecting information from the planned giving office

Barron Publishing Co.'s book customization program has the following benefits for nonprofit organizations:

  • These customized books put fundraising in a context that benefits the donor as well as your institution.
  • Donors who receive a first-rate educational book feel that you understand their charitable planning issues and care about their well-being.
  • Our books make donors more interested in estate planning and more receptive to planned giving and major gift ideas.
  • Customized books raise your profile above that of other charitable organizations.
  • Your logo, biographical information and contact information on the books remind donors and prospects to get in touch with you when they are thinking about estate planning.

Population groups that will find these books especially valuable include:

  • Pre-retirement baby boomers and recent retirees
  • Couples with substantial assets to pass along
  • Surviving spouses
  • Business owners
  • Farm and land owners
  • Professionals
  • People in second marriages

Enhance your organization's image with prospective and current donors with these credible, well-produced and legally reliable books.




"I volunteer on a number of nonprofit boards and have been involved in several fund raising campaigns. These books do an excellent job of explaining the important role of charitable giving in the estate planning process. They would be an invaluable tool for any organization that wants to educate their donors to the benefits of charitable giving." - Richard L. Kalin, Esq., State College, PA

"We were very impressed with the content of the How to Pay Zero Estate Tax book; it is clear and easy for the layman to understand. Customizing the cover allows us to market our planned giving program to our donors in a much more effective manner." - Tom Pappalardo, Vice President for Institutional Advancement, Grove City College

"A surge of 13.9 million people will enter the 50-64 year old age group this decade. With an appreciation of the role of charitable giving in estate planning, members of this group will become more motivated to make contributions to your institution." - Mark L. James, Esq., lead author for Barron Publishing

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